Core Competencies

Email Marketing

- Salesforce Marketing Cloud: 1 Year 

   *See my Salesforce Trailhead Profile

- Klaviyo: 3 Years

- Mailchimp: 5 Years

- Basic HTML, SQL, AMPscript

- Database & Subscriber Managment (six-figure lists)

- IP Warming & Deliverability Resolution

- ESP Migrations

- Advanced Segmentation, Personalization, Dynamic Content

- Marketing Flows and Journeys

- Custom Automation Development

Digital Advertising

- Google Search Ads Certified

- Meta Certified Digital Marketing Associate

- Captured 150,000+ Leads Through Meta Ads (with partner agency)

- Drove 15X ROAS through Google Conversion Campaigns (with partner agency)

- Increased Site Traffic Using Meta Traffic Campaigns (with partner agency)

Coding

- Basic HTML

- Basic SQL

- Basic AMPscript

  * See my Github

Analytics

- Google Analytics & GA4

- Microsoft Excel: Pivot Tables, Vlookup Functions

- Data & Analytics Section 4 Certified

Design

- Adobe Illustrator

- Adobe Photoshop

- Adobe Lightroom

- Final Cut Pro

- Logic X

Content Writing

- Search Engine Optimization (SEO) (with partner agency)

- Blogs

- Social Media Content

- Reports

- Pitch Decks

- Product Descriptions / PA Forms

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