Core Competencies

Senior-Level Marketing Experience

 - Managed all marketing strategy and execution at art & eden

 - Leveraged advertising, SEO, and merchandising tactics to increase e-commerce sales by 20% and site visitation by 

   50% YOY in 2021, without any new 2021 inventory on the site
 - Achieved YOY revenue growth across digital channels in 2020, despite the pandemic, no marketing budget, and no

   inventory being produced for girls in the fall
 - Reimagined an extinct product offering into our all-time, best-selling digital product: the heartbox
 - Developed a comprehensive content marketing plan for 2021, convinced our CEO to allocate the budget required for

   its implementation, and executed it achieving unprecedented growth
 - Designed branding & marketing materials, designed and managed website, developed creative manuals to

   streamline workflows, and launched an influencer & loyalty program
 - Managed all social media channels, advertising, & customer service
 - Directed international teams to deliver high quality creative and digital performance results at a low cost

 - Crafted 5 year, data-driven marketing plan used to recruit investors.

 - Assembled & execute a yearly marketing strategy that has consistent year-over-year growth.

 - Manage and mentor interns to assist with marketing efforts.

 

Customer Retention & Acquisition Strategy & Execution

 - Data analysis & reporting. (Google Analytics, and Other Platforms)

 - Social Media Advertising. (Facebook, Instagram)

 - List management. (Segmentation, Email) 

 - Affiliate Programs. (Influencer Marketing, Shareasale, Affiliately)

 - Community Management. (Social channels, customer service)

 - Loyalty Program Buildout. (Smile)

 

Branding

 - Front-end web design (UI/UX). (Shopify, Wix)

 - Logo & brand book creation.

 - Photo editing for lifestyle and product images. 

 - Articulate and cultivate consistent brand aesthetics and messaging

 - Creating consistent messaging for customers in regards to social impact.

Content Strategy & Design

 - Adobe Creative Cloud (Photoshop, Illustrator, Lightroom).

 - Ecommerce merchandising.

 - Social platform management. (content creation & community management)

 - Audio engineering. (Video, Music)

Content Writing

 - Search Engine Optimization (SEO)

 - Blogs

 - Social Media Posts

 - Reporting

 - Instruction Manuals

 - Pitch Decks