Senior-Level Marketing Experience
- Managed all marketing strategy and execution at art & eden
- Leveraged advertising, SEO, and merchandising tactics to increase e-commerce sales by 20% and site visitation by
50% YOY in 2021, without any new 2021 inventory on the site
- Achieved YOY revenue growth across digital channels in 2020, despite the pandemic, no marketing budget, and no
inventory being produced for girls in the fall
- Reimagined an extinct product offering into our all-time, best-selling digital product: the heartbox
- Developed a comprehensive content marketing plan for 2021, convinced our CEO to allocate the budget required for
its implementation, and executed it achieving unprecedented growth
- Designed branding & marketing materials, designed and managed website, developed creative manuals to
streamline workflows, and launched an influencer & loyalty program
- Managed all social media channels, advertising, & customer service
- Directed international teams to deliver high quality creative and digital performance results at a low cost
- Crafted 5 year, data-driven marketing plan used to recruit investors.
- Assembled & execute a yearly marketing strategy that has consistent year-over-year growth.
- Manage and mentor interns to assist with marketing efforts.
Customer Retention & Acquisition Strategy & Execution
- Data analysis & reporting. (Google Analytics, and Other Platforms)
- Social Media Advertising. (Facebook, Instagram)
- List management. (Segmentation, Email)
- Affiliate Programs. (Influencer Marketing, Shareasale, Affiliately)
- Community Management. (Social channels, customer service)
- Loyalty Program Buildout. (Smile)
- Front-end web design (UI/UX). (Shopify, Wix)
- Logo & brand book creation.
- Photo editing for lifestyle and product images.
- Articulate and cultivate consistent brand aesthetics and messaging
- Creating consistent messaging for customers in regards to social impact.
Content Strategy & Design
- Adobe Creative Cloud (Photoshop, Illustrator, Lightroom).
- Ecommerce merchandising.
- Social platform management. (content creation & community management)
- Audio engineering. (Video, Music)
- Search Engine Optimization (SEO)
- Social Media Posts
- Instruction Manuals
- Pitch Decks